The Surprising Question That Leads To The Best Clients

When you work for yourself, you get to choose who you work with 100 percent of the time. Fabulous working relationships are the result of fabulous people — Here’s how to snag em’

If this is work, clock me in.
“That spreadsheet was hilarious, Alice.”

Here’s The Question (And Answer) To Whether Or Not You Should Work With Someone:

“Would I want to have a drink with this person?”

That’s it.

Why, you ask?

If you cringe at the thought of throwing a few back with that professional branding expert you just met at a coffee shop, you can’t work with that person. If you don’t feel comfortable having an actual life conversation with someone you’re considering working with — without the mention of scalability and growth tactics — you’re going to hate working with them because you won’t feel free to just be.

“I’m just over here being ME!”

Authenticity in Yourself Results in Authenticity in Your Work Relationships

I believe EVERYONE is entitled to being who they are no matter what corporate office they’re in, what lavish party they’re at or what successful magazine editor or aspiring artist they are conversing with.

If You’re Thinking…

“But I’m a lot to deal with and I’m afraid of showing people the bitch/scaredy cat I actually am,”…even better.

Here’s What You Do

  1. You present yourself — online and offline — as the person you truly and actually are. Bird feather jacket, hot pink sunglasses and all.
  2. You straight up ask people you admire (mentors, small business owners, therapists, life coaches, the girl you went to college with who has a thriving organic skincare line) if they want to work with you in some capacity.
  3. You produce content (articles, videos, podcasts, whatever your medium is) that reflects who you are and what you care about — loudly and proudly.

Here’s What You DON’T Do

  1. You do not compromise who you are or what you believe in to try and score a hotshot client.
  2. You do not downplay your skills or talents out of fear you aren’t experienced or smart enough.
  3. And you do not cheapen your value by lowering your rate, no matter how dreamy the person or work appears.

High Self-Worth = High Net Worth

The other day I emailed someone looking for book summary writers. She had asked my rate for 1 book summary, as well as my rate for a project bundle, ball-parking 100 book summaries in total.

“OMG Rachel, you killed that presentation on Toxic Workplace Culture. Now let’s go get ourselves a strong Gin & TOXIC to celebrate. Ha Ha Ha Ha Ha Ha Ha HA.”


Simple rule to abide by when pondering over a possible collaboration: If you can’t smile or laugh with your potential hire or new client, you’ve gotta let em’ loose.

“I’m the boss, duh?”

Last Words Of Advice

One more thing! Don’t be blinded by the consistency of work promised or the amount of money being offered to you if your gut is telling you the client behind that work and money is shady or egotistical or low-energy. I promise that feeling is fleeting and is never worth the time and effort.

Life is better when we laugh. I write about the importance of mental health & believe our weirdness is what makes us great.